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Success Story of Royal Enfield (Bullet) | Case Study

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This case study covers the success story of well known Indian brand Royal Enfield. This video explains the journey of Royal Enfield from a loss-making business to most profitable motorcycle company in the world. Siddhartha Lal, the man behind the tremendous growth of Royal Enfiled, played a very big role in the success of Eicher Motors.

The Man Behind the Success of Bullet.

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